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Best Social Media Platform to Make Money (2023 Guide)

Don't Work Another Day is reader-supported. We may receive compensation from the products and services mentioned in this story, but the opinions are the author's own.
  By Forrest | Last Updated:  April 26, 2022

Are you looking to make money through social media?

There are plenty of methods to make money from social media to earn passive income and reach your financial goals.

Whether you want to make $10 a day online, or $100 a day – social media can be a great tool to start making money.

In this post, I’ll explore the best social media platforms to make money, how to earn money with social media, which social media networks pay the most, and much more. Let’s get started!

Best Social Media Platform to Make Money

Top Social Media Platforms that Pay You the Most

Below are the best social media platforms that you can use to start earning money as a social influencer.


Twitter is at the top of the list for money making social media platforms. With this platform, you can start making money in many different ways.

With over 217 million daily active users, this is one of the most popular social networking sites you can profit from.

Promoting Products with Affiliate Marketing

You can start by becoming an influencer and promoting products or services that you believe in.

By using affiliate marketing (or influencer marketing in this case), you’ll earn a commission on products that you promote.

So, how much can you make with this method? Let’s do a quick example to find out!

If you promote a product or course that costs $200 and you earn a 40% affiliate commission, you would bring in $80 for each product sold.

While $80 might not seem like a ton of money by itself, what if you sold 50 products?

There are plenty of affiliate marketing platforms you can use to find brands and companies to work with. Some of the most popular include:

  • Impact
  • Amazon Associates
  • Shareasale
  • Clickbank
  • And more

Twitter Consultant

Another way to make money on Twitter is by becoming a Twitter marketing consultant.

You can offer your services to companies and help them with their social media marketing efforts.

Because business owners have a plethora of other tasks to complete, posting on social platforms often gets pushed to the wayside.

The amount of money you can make with this side hustle will depend on your skills and expertise. Some expert markets can charge over $150 per hour to manage social media accounts for business owners.

This is a great way to make money if you’re already familiar with Twitter and how it works.

Sell Digital Products

This is arguably the best way to make money and get paid from social media.

By growing your account and building an audience, you can then sell digital products such as eBooks, courses, and more to make money while you sleep.

To grow your Twitter account you’ll need to spend time planning out your content strategy, engaging with other users, and more.

Once you’ve built your following, you’ll need to decide on a digital product or course to create for your audience.

Crafting the perfect product or course can take some time and you shouldn’t rush the process. After all, creating a valuable, high quality product is essential if you want to make good money online. 

Check out this post from my friend Matt. He’s using his Twitter account to sell his own WordPress theme.

Using Twitter to Sell Products


YouTube can be another excellent choice to start earning money on social media. There are even some ways to make money on YouTube without creating videos.

First, you’ll need to create a YouTube account and start building up your channel.

Growing a YouTube channel can take some time but it’s well worth it if you’re looking to make money on autopilot from your efforts. Take a look at some of the top earning YouTube creators. The income can be enormous.

Top YouTubers Income

Once you have a decent sized channel, you can start monetizing your videos with Google Adsense. This is a great way to make money online from Google.

This will allow you to place ads on your videos and earn money based on views and click-throughs.

You’ll need to meet some qualifications to apply, however. For example, you’ll need to have at least 1,000 subscribers and over 4,000 watch hours in the last 12 months on your channel. Below are some of the other requirements.

YouTube Monetization Requirements

Additionally, you can also use affiliate marketing to promote products in your videos and make even more money.

To find products to promote, you can check out Amazon Associates, Clickbank, and other affiliate networks.

Want to grow your YouTube channel? Check out the video below!

Make Money with Pinterest


Pinterest is another social media platform you can use to make money. It’s been around since 2010 and has over 400 million monthly users.

This is a great platform to use if you’re in the niche of fashion, beauty, home décor, or anything else visual because of how the platform is designed.

Similar to YouTube, you can use Pinterest to promote affiliate products and make money.

Additionally, you can also sell your own physical or digital products on Pinterest. It’s best to have a blog or website that you can direct users to when they click on your pins.

Other option is to become a Pinterest manager to help other users grow their audience.

Pinterest has been notorious for manipulating their algorithm which has hurt many creators in the past few years. Anastasia does a great job of explaining the latest Pinterest updates here.


Facebook is one of the original social media platforms that you can use to make extra cash.

With this platform, you can start a Facebook page and promote products or services that you’re an affiliate for.

You can also use Facebook to sell digital or physical products that you create or resell.

To make money with Facebook, you’ll need to grow your page and get likes from users.

Another way to get paid from Facebook is by using their advertising program to promote your own products or services.

Instant Pot Facebook Group

Make Money Monetizing Facebook Groups

Facebook groups can be a great way to make money from social media.

By starting a group and growing a large audience you can gain access to millions of people to start making money.

The perfect example of this is the InstantPot Community. This Facebook group has over 3 million members and can easily be monetized by selling products or recipes.


Instagram is Facebook’s sister platform with over 1 billion monthly users.

This social media community can be a bit more difficult to monetize because of the way it works.

Because you cannot promote links directly within your posts or stories (unless you qualify for their swipe up feature), you’ll have to get creative with your monetization strategy.

One way you can make money is by promoting products in your posts and then linking to them in your bio. For example, you can see how this user uses affiliate marketing in his bio.

Make Money Instagram

Another great option is promoting sponsored content on your account. Depending on the number of followers you have and your engagement rates, it’s possible to earn over $100,000 per post.

For example, it’s reported that Addison Rae charges over $155,000 PER post on Instagram, or $90,000 for a single video.

Finally, selling products through the Instagram shop feature is also a possibility if you have a decent sized following.


Making money with Snapchat is a bit different than other social media platforms. This social media network is designed more for stories and sharing moments with friends. It’s more difficult to monetize with traditional methods like affiliate marketing (but it is still possible!).

While there are several methods, the most common is using the Snapchat Spotlight feature.

With this feature, you can make money with influencer marketing by creating viral content and splitting your share of the $1 million pool of money paid daily.

Another option is to sell Snapchat filters for cash.

How Do I Monetize my Snapchat?

The best way to make money from your Snapchat account is by using the Snapchat Spotlight feature and promoting affiliate links.


Reddit is a popular social media platform with over 45 million monthly users.

Using Reddit to make money is more difficult than other platforms like Instagram or TikTok, but it is possible.

Your best bet is to create a subreddit and grow a following so that you can promote products and services of your own.

Once you have a large enough subreddit, you can promote affiliate links to start making money.


One of the newest social media platforms that you can use to make money is TikTok.

This is a video sharing platform where users can watch and create short videos.

You can use TikTok to promote products or services that you’re an affiliate for like products on Amazon.

How Do I Monetize my TikTok?

If you’ve started a TikTok account and want to make an income from your efforts, the easiest way tog et started is by promoting affiliate links within your content.

Many popular TikTok creators will include a link to a promotional page where they have a variety of affiliate links to sell products.

Below is a great example of how you can use your account to make money.

Make Money TikTok

Social Media Tips to Build Your Audience

Growing your audience is key if you want to start making money from your social channels.

Below are some tips to help boost engagement rates and grow your audience.

Create Quality Content

While it might seem obvious, the content you release is the life of your social media account.

If you’re not releasing quality content, people will quickly lose interest in what you have to say.

Take Quality Photos

If you’re using a photo based social network like Instagram, taking beautiful photos is critical.

While you don’t need a $10,000 camera, be sure to capture high quality photos.

Be Consistent

Consistency is key when it comes to social media.

If you only post content every once in awhile, people will forget about your account and move on to someone else.

Try to stick to a routine posting schedule to keep your audience engaged. 

Engage with Other Users

One great way to grow your audience is by interacting with other users on the platform.

This could be things like commenting on other people’s posts, sharing their content, or even just sending them a message.

By engaging with others, you’ll not only grow your own audience but you’ll also build relationships with other influencers which can lead to opportunities down the road.

Stay Focused

It todays world, it’s never been easier to lose focus due to shiny object syndrome. If you want to be successful, increase your followers, and make more money, you need to maintain your focus on a single project at a time.

What Social Media Platform Pays the Most?

When it comes to influencer marketing, there are many social media platforms you can use to make money. But which pays the most?

Ultimately, it will depend on the type of content you create and how you choose your monetize your following.

Depending on your niche, Twitter, Instagram, and TikTok can be some of the most profitable sites.

However, if you want to maximize your earnings potential, we recommend using multiple platforms so you can reach the largest audience possible.

Final Thoughts on Making Money with Social Media

If you’re skilled at digital marketing, social media can be a great way to make money online.

There are many platforms that you can use to start making money.

Between Twitter, Pinterest, and Reddit – your options are endless.

It’s possible to make over 6-figures annually from your social media accounts if you put in the work and grow a large enough following.

Forrest is a personal finance, entrepreneurship, and investing expert dedicated to helping others obtain life long wealth. He has a Bachelor's degree in business and has been featured in many popular publications including Forbes, Business Insider, Bankrate, CNET Money, and many others. To learn more about Forrest, visit the About Me Page for more info.
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